Coke and blog for FIFA World Cup 2006

Coca Cola is promoting a selected blogger community for FIFA World Cup 2006: Weallspeakfootball.

It’s a community of bloggers from around Europe (to be selected You have to be 21 and libe in U.E.) who live together in Berlin for the World Cup in a Coca Cola flat open for the event.

They write posts but also podcast and take pictures from Berlin.

Good idea for Coca Cola to use blogs and bloggers for branding!

Link: Weallspeakfootball.

[via Pandemia]

U.S. to drop Geneva rule

Simply crazy! Is it possible?

The Pentagon has decided to omit from new detainee policies a key tenet of the Geneva Conventions that explicitly bans “humiliating and degrading treatment,” according to knowledgeable military officials, a step that would mark a further shift away from strict adherence to international human rights standards.

[credit]

Yes, sure. The question is right: How Long Will America Lead the World?

My answer is: for a few few years.