August 22, 2007...10:41 pm
Blogs and journalism
This article of Kevin Anderson is a perfect view of what is today the relationship from blogs and online media. Just some quotes:
Blogging isn’t journalism on the cheap, as some critics have suggested — it’s a natural extension of the core mission of journalism: helping foster a vigorous public dialogue.
But blogging is not a publishing strategy, it’s a community strategy.
The art of blogging is about building a community and coaxing people out from behind their keyboards
Blogging allows us to get out from behind our bylines and connect with people. Marketers call it ‘building our brand,’ but I think it’s about building relationships.
From a desk in London, I’m part of a global newsgathering network, not the BBC, not The Guardian, but the internet.
Link: Blogs to You.
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