La caratteristica principale del libro è quella di essere strutturato in modo da non temere troppo di invecchiare nonostante le inevitabili future evoluzioni di Twitter. L’immersione in questo ambiente di comunicazione e di ascolto è graduale ma completa; molti scopriranno caratteristiche o usi di cui non erano a conoscenza o non avevano immaginato anche usandolo da tempo (io sono nella lista ).
La spiegazione puntuale è immediata delle funzionalità è affiancata da una corposa sezione dedicata agli utilizzi più comuni e a quelli più innovativi ed originali, con interessanti punti di vista di chi lo adopera quotidianamente nella propria attività lavorativa.

Kit di sopravvivenza per le aziende – aggiornamento – « metabox

Don’t wait

Wait.

Until it is safe.

Wait.

Until you are certain.

Wait.

Until the model is proven.

Wait.

Until someone else moves first.

Wait.

Until the world validates your idea.

Wait.

Until you have the proper resources.

Wait.

Until everyone agrees on the opportunity.

Wait.

For someone else to take the risk.

Wait.

To see if they fall on their face.

Wait.

Until no one will question you.

Wait.

Until it is much easier.

Wait.

Until there is no risk.

Wait.

Until it is too late.

via Dan Blank: Publishing, Innovation & the Web » Blog Archive » Wait..

iPad? You don’t need one

Absolutely not. You don’t need one. It’s not going to change your world. If you’ve got a smart phone, this is a bit different, but not so much so that you’ll change the world with one. If you’re a writer, it’s really easy to justify this thing as a powerful focusing tool as I’m finding out from writing the new book. But need? Too big a word.

via iPad is Pretty Decent.

Google Yourself at least once a week

Not long ago, people who routinely plugged their own names into online search engines were thought to be engaging in “vanity Googling.” These days, it is an act of self-preservation. “Google yourself at least once a week,” advises Richard Levick, who heads a strategic communications firm in Washington, D.C. “You need to track what’s being said about you” on blogs, message boards and social-networking websites.

via Surviving the Age of Humiliation – WSJ.com.

Choosing Not Shopping

I noted that when the Economist magazine had three offers $59 for online only, $125 for print only, and $125 for both, 84% of purchasers chose the print-and-online option because they got the online for “free.” Nobody bought the $125 print-only option, and 16% went for the online-only offer. This meant that the “average basket” of the population of Economist shoppers was just over $114 84% of $125 + 16% of $59.When the print-only choice was removed, 68% of purchasers chose the $59 option, only 32% went for the print-and-online bundle, and the average basket was approximately $80 32% of $125 + 68% of $59. So when the decoy was added, the average sale increased from $80 to $114 dollars.

via Create “Choosing” Not “Shopping” Experiences – John Sviokla – Harvard Business Review.