Yes, I was there. I met Spencer Tunick in Munich and I have been part of The Ring installation. 1700 people together, gold and red in a very early saturday! We met at 3:00 am local time and we left around 8:00 am. It was fun!
Online You find many pictures about this amazing event.
Interesting point of view about Moneyball (great movie btw!) strategy to the advertising world. Will it work? It is worth a try.
Our industry challenge is to find new customers, or prospects, that will engage with your company, brand, sub-brand, and even SKU. Why not pursue that challenge by finding prospects who have already shown the propensity to be interested in your brand? To put it simply, the techniques we have been using are not strong enough proxies for interest in a given brand with a specific appeal at a specific time online.
via Time for Brands to Play Moneyball, Too | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.
Great cover story in Village Voice. I read it in New York last week.
100 Most Powerless New Yorkers on Village Voice.
I started to write a personal blog because I think it is a good way to share experiences, points of view, memories with people to grow together learning from each other. For the same reason I love Cowbird, a storytelling platform made by Jonathan Harris. I decided to ask for an invitation (You can too) and now I have a new space for lifetelling.
I’ll try to use it in the best way, to share deep feelings, good experiences around the world.
I started from Central Park.
This is Cowbird:
[...] Cowbird as a reaction against social networks. If the mobile and social web have made us alone together, Jonathan wants Cowbird to help us be together alone — creating and encountering personal reflections away from the busy digital lifestyle. Although Cowbird has the equivalent of likes, friendships, groups, and tags, they’re kept hidden in small icons or at the bottom of the page.
Don’t miss this exhibition by Pieter Hugo in Rome inside MAXXI Museum. It is wonderful!
PIETER HUGO – Photographer.
Last week I have been a speaker in two different event during Social media Week Milan edition. The first one was about environment, social media and non profit. The second one was about the new web stars. You find them on livestream and they are in Italian only.
Star della rete
Sad this time I couldn’t go to Amsterdam for the amazinf festival that is PICNIC. Here You find a recap of the last day.
PICNIC11 Festival Day 3 Recap – YouTube.
Funny and challenging as usual!
KALs cartoon | The Economist.
Lovely making of Spencer Tunick in Mexico. Must see if You like Spencer.