Category Archives: International

Moneyball strategy for advertising

Interesting point of view about Moneyball (great movie btw!) strategy to the advertising world. Will it work? It is worth a try.

Our industry challenge is to find new customers, or prospects, that will engage with your company, brand, sub-brand, and even SKU. Why not pursue that challenge by finding prospects who have already shown the propensity to be interested in your brand? To put it simply, the techniques we have been using are not strong enough proxies for interest in a given brand with a specific appeal at a specific time online.

via Time for Brands to Play Moneyball, Too | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

Lifetelling, storytelling

I started to write a personal blog because I think it is a good way to share experiences, points of view, memories with people to grow together learning from each other. For the same reason I love Cowbird, a storytelling platform made by Jonathan Harris. I decided to ask for an invitation (You can too) and now I have a new space for lifetelling.

I’ll try to use it in the best way, to share deep feelings, good experiences around the world.

I started from Central Park.

This is Cowbird:

[...] Cowbird as a reaction against social networks. If the mobile and social web have made us alone together, Jonathan wants Cowbird to help us be together alone — creating and encountering personal reflections away from the busy digital lifestyle. Although Cowbird has the equivalent of likes, friendships, groups, and tags, they’re kept hidden in small icons or at the bottom of the page.