Yes, I was there. I met Spencer Tunick in Munich and I have been part of The Ring installation. 1700 people together, gold and red in a very early saturday! We met at 3:00 am local time and we left around 8:00 am. It was fun!
Online You find many pictures about this amazing event.
Interesting point of view about Moneyball (great movie btw!) strategy to the advertising world. Will it work? It is worth a try.
Our industry challenge is to find new customers, or prospects, that will engage with your company, brand, sub-brand, and even SKU. Why not pursue that challenge by finding prospects who have already shown the propensity to be interested in your brand? To put it simply, the techniques we have been using are not strong enough proxies for interest in a given brand with a specific appeal at a specific time online.
