Last week I have been a speaker in two different event during Social media Week Milan edition. The first one was about environment, social media and non profit. The second one was about the new web stars. You find them on livestream and they are in Italian only.
Star della rete
U.S. State Department officials now operate some 230 Facebook accounts, 80 Twitter feeds, 55 YouTube channels and 40 pages on Flickr,
viaHow Klout could change America’s image abroad – The Washington Post.
Belonging to Klout I should be quite influencing…
What about You?
If You want to listen to my voice You have a new opportunity. Today I was live on air on public italian radio, Radio3 Rai talking about Facebook.
You can listen to it thanks to a podcast / mp3 version.
Luca Conti talking about Facebook (mp3)
There are so many people claiming to be social-media experts or gurus, and I think [if you’re hiring one] you should be a little bit skeptical. People think, “OK, I’ve mastered Facebook and I’ve mastered Twitter, I’m going to start consulting on the social-media side.” But they really don’t have the experience and the track record of success. I caution businesses to do their research when hiring people, and to make sure they have case studies and a list of their clients, and testimonials and all those things, because otherwise you’re going to get somebody who sits at home in their pyjamas and hangs out on Twitter.
via Social media: Amber Macs new rules of engagement | Technology | Trends | Canadian Business Online.
I mean, what we’re most focused on is just building these tools that help people stay connected with the people that they care about. And at some point along the path, I think it’ll make sense to have an I.P.O. But we’re not running the company to do that. We’re running the company to serve more people.
via Diane Sawyer Interviews Mark Zuckerberg – Bits Blog – NYTimes.com.
I think platforms like Foursquare offer a real opportunity for loyalty programmes
via Reaping social-media rewards | Managing | Strategy | Canadian Business Online.
if you’re considering a social media channel, but don’t want to provide citizen customer service and two-way engagement on that platform, you shouldn’t bother.
via Government Social Media: If You Don’t Want to Engage, Don’t Bother « Adriel Hampton: Wired to Share.
“Today we’re going to talk about Twitter,” Sanchez began on a recent afternoon, quieting the room. The students ranged in age from early 20s to mid-50s
via Teaching Twitter in Havana | GlobalPost.