Perhaps the best advice for brand marketers is to stop worrying so much about controlling when, where and how consumers’ brand conversations take place and to start focusing on the reality: consumers will talk about your brand when you give them something worthwhile to talk about.
Each day Twitter users post more than 90 million messages, called tweets, nearly triple the number posted per day in January. About 375,000 new users are signing up every day, and there are now more than 160 million registered users around the world.
Publicness makes and improves relationships. To make connections with people, you need to be open and share. When you decide not to be public, you risk losing that connection.
Brazil, Russia, India, China (BRIC) and Indonesia will double their Internet users to 1.2 billion by 2015
Men have lost the ungentle art of manliness. The man in the street doesn’t know what to bring to a knife fight. He gets nervous around large fish. He can’t tie a full Windsor. It’s time to man up.