Review: Myths of Innovation by Scott Berkun – O’Reilly Media

I didn’t like it. It’s the second book of Scott Berkun that I read, the first one was Confessions of a public speaker. It was nothing really special but it was fun and genuine. The Myths of Innovation is not entertaining, it is not original, it is not interesting.

I gave it a try but it was not worth the time. It is more a historical book about what is innovation than a real book about innovation. I would not recommend it.

The Myths of Innovation

Disclaimer: this review is part of a blogger program by O’Reilly Media. They give You a book for free and You are free to blog about it.

Moneyball strategy for advertising

Interesting point of view about Moneyball (great movie btw!) strategy to the advertising world. Will it work? It is worth a try.

Our industry challenge is to find new customers, or prospects, that will engage with your company, brand, sub-brand, and even SKU. Why not pursue that challenge by finding prospects who have already shown the propensity to be interested in your brand? To put it simply, the techniques we have been using are not strong enough proxies for interest in a given brand with a specific appeal at a specific time online.

via Time for Brands to Play Moneyball, Too | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.