Moneyball strategy for advertising

Interesting point of view about Moneyball (great movie btw!) strategy to the advertising world. Will it work? It is worth a try.

Our industry challenge is to find new customers, or prospects, that will engage with your company, brand, sub-brand, and even SKU. Why not pursue that challenge by finding prospects who have already shown the propensity to be interested in your brand? To put it simply, the techniques we have been using are not strong enough proxies for interest in a given brand with a specific appeal at a specific time online.

via Time for Brands to Play Moneyball, Too | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.