Sharing ideas with the Italian Minister of defense


This week I have the opportunity to share some ideas with the Italian Minister of defense Mario Mauro during Meeting di Rimini event. He asked me some advices to better understand Facebook and its users’ behavior. Interesting conversation.

During the same event I have been interviewed by Rainews 24, the Italian all news channel. Topic was social media. The interview is also online.

rainews24 blog 2

Present Shock, a book to read

The faux now of Twitter updates and things pinging at you — all the pulses from digitality that we try to keep up with because we sense that there’s something going on that we need to tap into — are artifacts, or symptoms of living in this a temporal reality. And it’s not any worse than living in the “time is money” reality that we’re leaving. 

In case You missed it, Present shock is a great book, highly recommended!

via A Manifesto for Living in the Now: Q&A with Douglas Rushkoff |

Chief International Business Development with Simplicissimus Book Farm

I would like to share a good news with You in this hot hot summer. I have been appointed new Chief International Business Development for Simplicissimus Book Farm (SBF), the Italian company working in the digital content business.

As You can see in the picture Antonio Tombolini have been celebrating this new step with me in front of SBF headquarter.


I’ll continue to travel a lot to find new partners, publishers and more to work together expanding distribution of ebooks and digital magazines around the world. First stops of next weeks: Rio de Janeiro, Rome, FrankFurt.

Because of my international job I’ll blog more here and on a new blog inside Simplicissimus english web site.

Have You ever tried reading ebooks?