We have to feed and water these online relationships by responding to instant messages and tweets, by staying on top of the seemingly endless information at our fingertips, and by producing worthwhile online material. And there are only so many hours in the day … Or so we tell ourselves. Really, it flatters our egos to believe we are indispensable. The rumble of a phone, a text message or an invite to an event makes us feel we’re part of something. Unfortunately, the rewards are as difficult to predict as the weather, and it’s this that keeps us obsessively checking in.
From Untangling the Web