One of the best book I read during 2014: Have you ever underestimated how long a task will take? If you have, you are far from alone. The term for this very common phenomenon is the “planning fallacy.”6 This term, coined by Daniel Kahneman in 1979, refers to people’s tendency to underestimate how long a … Continue reading Planning fallacy
Saturday May 3rd I had the pleasure to interview Russ Grandinetti, VP Kindle Content for Amazon. He is the guy in charge of everything related to Kindle except from hardware and devices. We talked about new e-ink devices coming soon during next months, social reading, self publishing and more. It is one hour conversation in … Continue reading A conversation with Russ Grandinetti, VP Kindle Content for Amazon
As You already know I have been collaborating with Simplicissimus Book Farm since September 2013. I have been in charge of the international business development and I still am. My team is getting bigger and bigger and I am happier and happier. Check out our tribe page with all our members.
During last days I interviewed Brian Solis now that an Italian translation of his last book is finally available. Disruptive technology What would You suggest to a family medium business like hundreds or thousands in Italy? How could they embrace this positive change? Where should they start from? Disruptive technology is just that…it’s disruptive. Every … Continue reading Exclusive interview with Brian Solis about the future of business
My international job with Simplicissimus makes me a globetrotter. After going to Rio de Janeiro for Bienal do Livro and Frankfurt for the international bookfair, next month I will go to Guadalajara for the biggest bookfair of Latin America. FIL is the largest and most significant publishing event in the Spanish-speaking world. Each year, we … Continue reading Next stop: Guadalajara, Mexico
Interesting point of view about Moneyball (great movie btw!) strategy to the advertising world. Will it work? It is worth a try. Our industry challenge is to find new customers, or prospects, that will engage with your company, brand, sub-brand, and even SKU. Why not pursue that challenge by finding prospects who have already shown … Continue reading Moneyball strategy for advertising