Category Archives: International

Support #IJF14, 24 days left

ijf14

24 days left to support Your International Journalism Festival 2014 crowdfunding initiative. You can donate 10 euro or more. More than 500 people did it.

The festival is the largest media event in Europe. It is an open invitation to listen to, learn from and network with the best of world journalism. Informality and accessibility are its key features. The festival is free entry for all attendees for all sessions.

It’s your time.

#IJF14 Project

Postcards from Manaus

manaus

We can instantly communicate with everyone ion every moment around the world. I could send You a photo from my phone traveling by train and You can receive it after a few seconds sit on the beach 10.000 kms far or more. It’s a daily miracle and we don’t even think about it.

That’s why a simple old postcard, coming from the other side of the Atlantic after more than one month, hand written with love, could be very precious, more than You can imagine.

Thank You Ricky

Next stop: Guadalajara, Mexico

fil

My international job with Simplicissimus makes me a globetrotter. After going to Rio de Janeiro for Bienal do Livro and Frankfurt for the international bookfair, next month I will go to Guadalajara for the biggest bookfair of Latin America.

FIL is the largest and most significant publishing event in the Spanish-speaking world. Each year, we welcome over 20,000 book professionals from 43 countries, nearly 2,000 publishing houses exhibiting about 300,000 titles, and over 600,000 visitors during nine days. The Fair is also the largest cultural festival in America with over 600 authors coming every year

Thanks to a last minute invitation I will go there as a speaker:

The FIE is one of the most important events that FIL offers to attending book professionals; each year we tackle a different subject, and this year the forum is focusing on “Books and Reading: Changes in the Ecosystem.”
The forum will take place on Tuesday, December 3, and Wednesday, December 4. We would like you to speak on December 4 from 17:15 to 18:15 hours on the panel: “From Shelf to the Screen: Selling Books. Distribution and bookstores in virtual times.”

Isn’t it cool?

By the way, I am going there to select our next Mexico country manager. Simplicissimus is expanding quickly.

Chief International Business Development with Simplicissimus Book Farm

I would like to share a good news with You in this hot hot summer. I have been appointed new Chief International Business Development for Simplicissimus Book Farm (SBF), the Italian company working in the digital content business.

As You can see in the picture Antonio Tombolini have been celebrating this new step with me in front of SBF headquarter.

simplicissimus

I’ll continue to travel a lot to find new partners, publishers and more to work together expanding distribution of ebooks and digital magazines around the world. First stops of next weeks: Rio de Janeiro, Rome, FrankFurt.

Because of my international job I’ll blog more here and on a new blog inside Simplicissimus english web site.

Have You ever tried reading ebooks?

Ban.jo and the world of social, local and mobile

Ban.jo is now available in Italian. Last days I had the opportunity to exchange some emails with Chris Seth, EVP for Banjo about the state of his app and the world of social, local and mobile web. Here are a few questions and his answers. Enjoy.

Everyone knows that the future is social, local and mobile. What’s Your point of view about it and why we should pay attention to Ban.jo?

The future is indeed social, local and mobile. We are social animals – we talk with our friends and operate in a series of networks. We are mobile because we are continually travelling, to places near and far. And we are local because the things that are immediately around us have a direct impact on our lives. So the future is all about location as this provides perspective and relevance for everything that we do, especially when it comes to social media. Knowing where the people, places and things that are important to us are can make our lives better and more rewarding.

Why should you pay attention to Banjo? Banjo is a technology company, at the intersection of mobile search and social discovery, that has developed the most powerful and sophisticated location based technology available today.

Banjo’s technology organizes and personalizes real time geo-spatial indexing of the social graph from more than 400 million people every day. Since launch we have reached over 3 million registered users who are leveraging our unique technology to make sense of all the location data in their lives, ensuring they can always be in touch and never have to miss out on the important things in their life, whether they are around the corner or around the world.

Specifically, we are the only social discovery company addressing the THERE as well as the HERE in location based services.

Our version of the HERE in location offers a better experience for consumers becase we have connected the social graph (Twitter, Facebook, Foursquare, Instagram and Linkedin so far), thus adding relevance, accuracy and many more opportunities to connect. Banjo also manages the frequency of notifications so its users are not overwhelmed, and respects the privacy settings for all the social networks it supports.

But the THERE is really far more significant for the future of location based services because so much of what is dynamic in our lives involves some degree of travel and distance. In addition, our social needs are greater in the THERE, when we find ourselves away from the usual relationships such as our close family & friends. Activity further away from us is harder to personalize and predict but ultimately more significant for the end user.

The sheer scale of data in the THERE dwarfs the HERE, so it’s a bigger technical challenge, especially when trying to do this in real time, as everything changes all the time so pre computing relationships, events, where people are, doesn’t really work. This is a huge technical problem to solve but solving it offers a significant reward.

So addressing the THERE delivers a far more complete consumer experience that we believe will forever change the way we discover and connect with people, places and things around the world. Banjo is the only company that is doing this today.
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LIFEBOOK4Life: The Ultra Test Flight from Fujitsu

Fujitsu sent me a new ultrabook UH 572 to take part in a test drive. I can use this quite impressive laptop for two months and I’ll write about it in a special blog. There is also a competition You could enter and win a flight. In the following video You have all the details to engage.

You could also play with John to win one of this machine.

LIFEBOOK4Life: The Ultra Test Flight from Fujitsu – YouTube.

Moneyball strategy for advertising

Interesting point of view about Moneyball (great movie btw!) strategy to the advertising world. Will it work? It is worth a try.

Our industry challenge is to find new customers, or prospects, that will engage with your company, brand, sub-brand, and even SKU. Why not pursue that challenge by finding prospects who have already shown the propensity to be interested in your brand? To put it simply, the techniques we have been using are not strong enough proxies for interest in a given brand with a specific appeal at a specific time online.

via Time for Brands to Play Moneyball, Too | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.