My new book: Content marketing

content marketing copertina.jpg

Starting from today my new book is available to buy on Amazon and everywhere in Italy. It’s in Italian only, sorry folks. As You can see from the title this is a book about content marketing or how to promote Your business leveraging the power of good online contents.

Contents are: articles, videos, pictures, infographics, tweets, ebooks and more.

Writing a book is always a challenge. You have to deal with a deadline and You have to do Your job at the same time or at least You can’t disappear just writing it. I would like to but being an author of business books in Italy is not enough to make a living from it.

This is also my 10th book published by Hoepli. We started working together in 2008 and I published my first book with them in 2009, Facebook for business. At the time it was quite revolutionary.

To celebrate (i am kidding!) I am going for 3 weeks in New York City from next week. I will not just enjoy my friends and the city but I will work on two books this time, a new challenge and a new series in the Italian For Dummies collection.

Content marketing

Are you juggling several projects simultaneously? Then you are a ‘slasher’ (/). The term was coined by the New York author Marci Alboher and describes a growing number of people who cannot give a single answer to the question ‘And what do you do for a living?’ Suppose you are a teacher/musician/web designer.

I am a slasher (consultant/author/journalist/coach)

From The productivity project

New quarter, new month, new life

Starting from today I have not any major customer to work for. What to do now?

I decided to take a break, look at my last 12 months and plan the next ones. Planning will involve what is important to me, not only my professional life. I have plenty of books to read, movies to watch, documents to organize, bank accounts and investments to check, wardrobe to update and more. All the stuff You don’t have time to look after. Plus I have myself to take care: more exercise, more sleep, more walking, more caring.

Last but least: friends and relationships. I know I have to work hard on that, I lost contact with too many beloved people and I regreat that. I will try to figure out how to spend more time with the people who deserve it.

Keep in touch and… have a happy life!

A conversation with Russ Grandinetti, VP Kindle Content for Amazon

russ grandinetti

Saturday May 3rd I had the pleasure to interview Russ Grandinetti, VP Kindle Content for Amazon. He is the guy in charge of everything related to Kindle except from hardware and devices.

We talked about new e-ink devices coming soon during next months, social reading, self publishing and more. It is one hour conversation in English from the International Journalism Festival 2014 #ijf14.


Photo credit: Alessio Jacona.