My new book: Content marketing

content marketing copertina.jpg

Starting from today my new book is available to buy on Amazon and everywhere in Italy. It’s in Italian only, sorry folks. As You can see from the title this is a book about content marketing or how to promote Your business leveraging the power of good online contents.

Contents are: articles, videos, pictures, infographics, tweets, ebooks and more.

Writing a book is always a challenge. You have to deal with a deadline and You have to do Your job at the same time or at least You can’t disappear just writing it. I would like to but being an author of business books in Italy is not enough to make a living from it.

This is also my 10th book published by Hoepli. We started working together in 2008 and I published my first book with them in 2009, Facebook for business. At the time it was quite revolutionary.

To celebrate (i am kidding!) I am going for 3 weeks in New York City from next week. I will not just enjoy my friends and the city but I will work on two books this time, a new challenge and a new series in the Italian For Dummies collection.

Content marketing

Uncluttering Your books collection

What follows has been in draft for 2 years but it could still be useful so I am going to publish it. My digital collection has now “only” 2250 ebooks and I gave away many more paper books in this time frame.

I am not alone thinking about how to make my books collection live again. I love books, paper or digital, don’t get me wrong, but I am not attached to any object neither books. Last week I deleted nearly 5000 ebooks from my collection, crap, duplicates and books I’ll never read so now I have more than 6500 ones.

My books collection (in paper) is not so big but, since a couple of years, I decided “one in, ine out”. I still have some space but I don’t like to collect books I’ll never read or to keep books I would like other people could read. For these reasons I like to donate my read books to friends and to the local library. 95% of the times You’ll not read them again and they’ll not be of any reference, especially technical books or internet related books so… why should I keep them?

Becoming minimalist has also some useful tips if You are not still convinced it’s a good thing.

Are you juggling several projects simultaneously? Then you are a ‘slasher’ (/). The term was coined by the New York author Marci Alboher and describes a growing number of people who cannot give a single answer to the question ‘And what do you do for a living?’ Suppose you are a teacher/musician/web designer.

I am a slasher (consultant/author/journalist/coach)

From The productivity project

A map with many flags

Visiting a bookshop is always inspiring. Last year I found a very interesting map that You can use to pin the countries and cities You have been visiting. Coming back from South East Asia I bought some more pins and this is the final result:


Europe is full of pins. You know, I live in Italy and it is easy to travel with low cost airlines.


I have been in USA many times, for business and pleasure, plus Mexico and Canada.


My South America is only Brazil, at least for now.


That’s the final results of my last trip: 6 countries in 8 weeks.

There is still plenty to explore.

54 is the magic number

Updating my Couchsurfing profile I discovered I have visited more than 50 countries! The right number is 54. This is the complete list:

Afghanistan, Albania, Austria, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Cambodia, Canada, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Kosovo, Laos, Latvia, Lithuania, Luxembourg, Macedonia, Malaysia, Malta, Mexico, Moldova, Monaco, Montenegro, Morocco, Netherlands, Norway, Portugal, Romania, San Marino, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Kingdom, United States, Vatican City State, Viet Nam.

What’s next? I would like to add Iceland and Russia to (almost) complete my European list plus a few more countries in South East Asia and Central America. I could do it in the next couple of years, maybe.

In my 2016 agenda I have only one international trip left, for now: New York City. I can’t complain, right?

Locke is written and directed by Steven Knight, and I give him great credit. Yet I’m not sure this is what is commonly meant by the film of a director, or auteur. Its authorship and ownership owe so much to Hardy (it was the film that established him, beyond Bronson or The Dark Knight Rises, as a major figure), but it also springs from the technology of automobiles, recording instruments, and the subsequent solitude. No film I’ve seen in recent years is more eloquent on where we are now, and on how alone we feel. There is little left but to watch and listen. A great change has occurred: once masses watched a movie together; but by now we have only our screens as company.

First, I highly recommend to watch Locke.

Second, I agree with the last quote.

From: How to watch a movie.