Google Misses You – Technology Review.
I believe you should have more control over your digital résumé. Invest the time necessary to build up your Google CV, since it is now the only CV that really counts
Not long ago, people who routinely plugged their own names into online search engines were thought to be engaging in “vanity Googling.” These days, it is an act of self-preservation. “Google yourself at least once a week,” advises Richard Levick, who heads a strategic communications firm in Washington, D.C. “You need to track what’s being said about you” on blogs, message boards and social-networking websites.